M.A (English Literature), MBA & Ph.D
Assistant Professor
School of Management
 
Department: NA
Phone: 8260800047
Email: madhusmitachoudhury@cutmap.ac.in
 

About Me

I am a management professional having 13+ years of teaching and corporate training experience. I am presently working as Assistant Professor at Centurion University of Technology & Management, Vizianagaram, Andhra Pradesh I am an excellent team player, Result oriented organizational asset with self-motivation, strong determination to achieve organizational growth. In my present role, I have assigned research & Publication, skillset enhancement of Young professional students responsibilities along with teaching.


 
Research Fields

  • Brand evangelism
  • Customer Satisfaction
  • Brand Promotions
  • Brand Equity
  • Leadership
  • Educational Leadership
  • Service Management
  • Retail Management
Teaching

  • 14+ years of Teaching Experience

Expertise

  • Behavioral Training
  • Curriculum Development
  • Facilitation Skills

Interests

  • Training
  • Research & Consulting Projects

 
   
 
Patents

Awards

Sl. No. Title Issuer
1 Secured 2nd Position in Quiz conducted at the short term course on “Consumer Behavior : Role of Marketing research” Vinod Gupta School of management, Indian institute of Technology, Kharagpur

 
   
classes

Subject Name

 
   
Materials Developed

Title
Sales & Distribution Management
Consumer Behavior
Marketing Management
Marketing Research
Retail Management
Introduction to Business
Principles of Marketing

 
   
FDP

External

External

External

External

External

External

External

External

External

External

Events Attended

Event

 
   
Projects

Project Name

 
   
Technologies Learnt

Technology

 
   

Publications

Publicaion 1

A study on Attitude & Leadership : The winning edge for corporate Sustainability

Publisher: GHS-IMR, Kanpur


Publicaion 2

A comparative study on E-Commerce Verses M-Commerce : The Future of Online Marketing

Publisher: National Press Associates


Publicaion 3

Atrocity Act & Its Awareness level at Khordha District

Publisher: National Press Associates


Publicaion 4

Marketing of Educational Services- an Empirical study of Youths in South-East Orissa

Publisher: Nirma University, Ahmedabad


Publicaion 5

A study on Attitude & Leadership : An explanatory approach

Publisher: Cyber Times


Publicaion 6

Management Education & Employability Issues in India : Corporate Perspective

Publisher: Datta Meghe Institute of Management Studies


Publicaion 7

Gender CAN

Publisher: ARSEAM


Publicaion 8

Leveraging Branding through Social Media: A study on Marketing Professionals

Publisher: ARSEAM


Publicaion 9

Buying Preference of 4-Wheeler - An Exploratory study at Bhubaneswar

Publisher: ARSEAM


Publicaion 10

Factors Leading to Brand Evangelism: An explantory Study of Consumers Buying 4-Wheeler at Bhubaneswar

Publisher: Shram Sadhana Bombay Trust’s COLLEGE of ENGINEERING & TECHNOLOGY, Bambhori, Jalgaon (MAHARASHTRA, INDIA)


Publicaion 11

An empirical study of Car selection factors-A Qualitative & Systematic Review of Literature

Publisher: IJMTE


Publicaion 12

An empirical study of Customer satisfaction at Dealer Point for purchase of Car- Qualitative & Systematic review of Literature

Publisher: IJRCM JOURNALS OF INTERNATIONAL RESEARCH


Publicaion 13

Brand equity& Brand Preferences influencing the purchase decision : Developments and Directions

Publisher: I.T.S (Institute of Technology & Science) Ghaziabad,


Publicaion 14

An Empirical Study of Branding Strategy at Dealer Point for Selling of Car- A qualitative & Systmatic Review of Literature

Publisher: Maple Tree Journal


Publicaion 15

An empirical study of Brand Evangelism for recommending Cars- A qualitative & systematic review of the literature

Publisher: IJTRS


Publicaion 16

Perceptual Mapping of SED & Brand evangelism to purchase car

Publisher: IJMTE


Publicaion 17

Perceptual Mapping of SED & Brand Choice to purchase car

Publisher: PACIFIC INST MANAGEMENT , PACIFIC HILLS, PRATAP NAGAR EXTENSION, AIR PORT RD, UDAIPUR, RAJASTHAN, INDIA, 313 001


Other Publicaion
Description:


Madhusmita C , Bidhu B.M & Mohanty P.K (2019) “Perceptual Mapping of SED & Brand Choice to purchase car” Pacific Business review international, Vol 12(Issue –1)ISSN no – 0974-438X., available at <http://www.pbr.co.in/2019/2019_month/July/8.pdf>